Sanrio ends association with TV drama Vivant after China says portrayal of ruthless Chinese agents is ‘deliberate smear’

The company behind the successful Hello Kitty franchise has apologised and ended its commercial tie-up with a Japanese TV drama after Chinese state media and netizens condemned the show’s “deliberate smears” against China.

Sanrio, a Japanese firm whose characters are popular around the world, said in a post on the Chinese social media site Weibo that it had decided to end its association with the TV drama Vivant after concluding that it “contained elements inconsistent with Sanrio’s core values”.